AI Insights · Timothy · January 2021
Top 5 Drawing & Coloring Apps in the US: Q4 2020 Performance Insights
Explore the Q4 2020 performance trends of the leading Drawing & Coloring applications in the United States. Sensor Tower's data showcases the user engagement and download metrics for these popular apps.
As the year 2020 came to a close, the Drawing & Coloring app category saw notable trends in user activity and downloads. Sensor Tower provides a detailed look at how the top five apps in this category performed in the United States during the fourth quarter.
Color by Number: Coloring Games from Wildlife Inc witnessed a steady growth in downloads, starting at 55K in late September and peaking at 166K in the last week of December. The app's revenue followed a similar upward trajectory, with an increase from 71K to 113K USD over the same period. Weekly active users also rose impressively, from 356K to 728K.
The trend for Colorfy: Coloring Book Games, another offering by Wildlife Inc, showed a more varied pattern. Downloads began at 20K, dipping mid-quarter, and then spiking to 33K towards the end of December. Weekly active users experienced a decline from 65K to 57K before climbing back up to 68K in the final week of 2020.
Pixite Inc.'s Adult Coloring Book - Pigment had a consistent performance in revenue, maintaining around 55K USD for most of the quarter before rising to 65K USD in the third week of December. Downloads for the app saw an increase from 15K to 36K, and the weekly active users count rose from 64K to 84K in the final weeks of the quarter.
Gallery: Coloring Book & Decor by BERESNEV s.r.o. experienced fluctuating revenue figures, with a notable drop to 38K USD mid-quarter, but recovered to 54K USD by the year's end. Downloads started at 24K, saw a decrease, and then slightly increased to 16K. Weekly active users followed a downward trend, from 218K to 191K by the end of December.
Lastly, Pixel Art － Color by Number from Easybrain showcased strong download numbers, starting at 88K and reaching an impressive 157K by late December. Revenue for the app remained relatively stable, with a slight increase from 55K to 59K USD. Weekly active users showed a similar stability, hovering around 950K before ending the quarter just under 1M.
For more detailed insights and analysis, Sensor Tower's platform offers an extensive database on app performance metrics across various regions and categories.
